Broadcast Your Email with Brevo

Introduction

Broadcasting means sending a single message (newsletter, promo, announcement) to a list of subscribers at once. This guide walks you from setup to advanced strategies using Brevo (formerly Sendinblue).

Part 1 — Getting Started with Brevo (Setup)

Step 1: Create and verify your account.
Go to brevo.com, sign up, confirm your email, and complete the business profile (name, website, contact).
Step 2: Add and verify your domain (deliverability).
In Senders & IPs > Domains, add your domain and follow DNS instructions to add SPF, DKIM, and optionally DMARC records. Wait for DNS to propagate and Brevo to verify.
Step 3: Import your contacts.
Go to Contacts > Import Contacts. Upload CSV/Excel or paste data. Tag and segment contacts into lists (e.g., Customers, Leads, Newsletter).
Step 4: Double-check compliance & preferences.
Ensure consent records (GDPR) and unsubscribe links are present. Configure a default sender identity and proper physical address in account settings.

Part 2 — Create & Broadcast an Email Campaign

Step 1: Start a new campaign.
Campaigns > New Campaign. Enter an internal campaign name, Subject Line, From Name, and From Email.
Step 2: Design the email.
Choose Drag & Drop Editor (recommended), Rich Text, or Custom HTML. Add logo, hero image, body content, and a clear primary CTA button.
Step 3: Choose recipients.
Select lists or segments. Use filters (e.g., subscribers who opened the last 2 campaigns) to target precisely.
Step 4: Send or schedule.
Send immediately, schedule for a future date & time, or use Smart Send Time (if available) for optimized delivery per contact.
Step 5: Confirm & broadcast.
Review settings and click Send Campaign. Use preview and send test emails before sending to your live list.

Part 3 — Real-World Use Cases & Case Studies

Case Study — Local Bakery (Weekly Newsletter)

Goal: drive weekend foot traffic.

Use Drag & Drop template with images of pastries.
Segment: local subscribers within delivery radius.
Schedule: Fridays at 9:00 AM local time.

Result: sustained +20% weekend visits (example outcome).

Case Study — E‑commerce (Flash Sale)

Goal: boost short-term conversions.

Craft urgent subject line (A/B test variations).
Send to recent purchasers and high-intent visitors only.
Include a single prominent CTA and countdown banner.

Result: higher opens and conversion spike during sale window.

Part 4 — Best Practices

Writing & Design

Subject lines under 50 characters when possible.
Use personalization tokens (e.g., first name).
One primary CTA — make it visually prominent.
Mobile-first layout: single column, touch-friendly buttons.

Deliverability

Authenticate domain (SPF/DKIM/DMARC).
Warm new sending domains gradually.
Keep sender reputation by removing bounces and spam complaints.

Strategic Tips

Beginners: send one monthly newsletter, optimize iteratively.
Growing teams: segment by purchase behavior and lifecycle stage.
Advanced: combine A/B testing, dynamic content, and automation workflows.

Part 5 — Troubleshooting

Problem	Likely Cause	Solution
Emails landing in spam	Domain not authenticated / poor sender reputation	Verify SPF/DKIM/DMARC; clean list; reduce spammy words
Low open rate	Weak subject line / poor timing	Use A/B subject tests; consider Smart Send Time
Contacts not receiving	Invalid or unsubscribed addresses	Clean and re-import valid contacts; check suppression list
Design broken on mobile	Complex multi-column layout	Use single-column mobile-first templates and preview/test

Part 6 — Strategic Pre-Send Checklist

Defined campaign goal (sales, engagement, awareness).
Compelling subject line & preheader.
Correct recipient list & segments.
One clear CTA and functioning links.
Tested preview and mobile layout.
Tracking enabled (UTM parameters / conversion tracking).

Quick Tips

Always send a test email to yourself and a colleague.
Use plain-text fallback for deliverability.
Enable click and open tracking to measure performance.

Example Subject Lines

"New: Summer pastries — try two for one this weekend"
"24-hour flash sale — 50% off everything"
"Your monthly product digest — top picks inside"

Metrics to track

Open rate
Click-through rate (CTR)
Conversion rate (sales / signups)
Bounce & unsubscribe rates

Read Guide Print

Conclusion & Next Steps

Brevo makes broadcasting straightforward when you pair technical setup (domain authentication, list hygiene) with marketing best practices (targeting, personalization, testing). Start small, measure, iterate — then scale with segmentation and automation.

Use this page as a checklist each time you plan a broadcast. Export, print, or save the HTML for your team.

Appendix — Quick Reference

Minimum DNS records to add

SPF: include Brevo's sending IPs (add as TXT record)
DKIM: add the provided selector TXT record
DMARC: optional but recommended for policy

Fast checklist to copy

1. Create account & verify email
2. Authenticate domain (SPF/DKIM)
3. Import & segment contacts
4. Design + test email (mobile)
5. Send test email
6. Schedule or send
7. Monitor metrics & iterate